Idea$
10 video ideas you may employ now or discuss with us when you’re ready…
1. Customer Testimonials
Nothing is more compelling than seeing and hearing your customer extol the virtues of your products and services or explaining how you helped them achieve their business goals.
2. Video Case Study
A video case study combines customer testimonials with an in-depth explanation of how your company’s products and services helped your customer be successful.
3. Product Demonstrations
Show how your product works – highlight the features that differentiate it from your competitors.
4. “Welcome” video
Add a simple, personal “welcome message” to your homepage so web visitors know exactly what to do when they visit your site.
5. Corporate Overview
This is often a starting point for companies using video to promote their services.
6. Executive Presentations
Quarterly updates, or a regularly scheduled presentation brings great value by presenting the “face” of your leadership team to your constituents.
7. Sales support and instruction videos
You can save thousands of dollars by creating informative assembly, installation and maintenance videos for your products and services.
8. Training
Corporate video first gained prominence 30 years ago as a training tool and continues to be one of the best uses of video.
9. Internal Communications
Internal videos that highlight activities, procedures or best practices can save money and lead to more effective, timely communications.
10. Marketing
Email marketing campaigns are taking advantage of video as a more engaging way to capture and keep the attention of customers and prospects.
